Creating something that “goes viral” is the holy grail of social marketing. It’s like winning the social media jackpot.
When your followers love your content enough to share it with everyone from their grandmother to their 2nd grade teacher, you know you’ve hit it big. Going viral cements your spot in the social realm’s hall of fame next to the likes of Harlem Shakers and that Old Spice Guy who’s sitting on the horse.
There’s no magic formula to making something “go viral” (if there were, we’d bottle it, sell it and live happily ever after on a tropical island). However, there’s one secret that can increase your odds of getting attention in the social space.